The agency that tells you the truth
What drives us
Liberation
You shouldn’t be locked into software that doesn’t fit, vendors who don’t listen, or processes that exist because nobody questioned them. We exist to free you from all three.
Expertise
Years of building software codified into every session. AI-first development with senior engineers reviewing every pull request. The standard doesn’t drop because the model is faster.
Care
We’ll tell you when your timeline is unrealistic, when a feature isn’t worth building, and when the honest answer is simpler than you think. Caring means saying what you need to hear.
Transparency
Every cost visible. Every decision documented. Every line of code reviewable. You see exactly what we see, from day one through to delivery.
The people behind the work
We’re AI-native. Small by design. We practise what we preach — running a lean team of senior architects and engineers who work through the Portal alongside specialist contractors. No bench. No bloat. Every person on your project is there because they’re the right one for the job.
Terence O'Donoghue
Head of Technology
Over 15 years of experience designing, developing, and deploying secure cloud-based software.
Jack Coupland
Technical Director
Over 10 years of software engineering experience to drive radical, digital transformation for clients.
Simon Lowe
Software Engineer
Full-stack software engineer with a passion for problem solving and a proven track record.
Andris Suipe
Lead designer
Over 10 years of experience crafting high-converting digital products that help businesses launch and scale.
Corrin Logsdail
Compliance Coordinator
Over a decade of EA/PA experience supporting CEOs and Directors with compliance.
Kevin O'Donoghue
QA Lead
First point of contact for issues, reviewing what agents can't catch and reporting back so they can fix it.
Start the journey
Ready to ignite a spark? Everything we build starts here — a focused discovery engagement that maps your landscape and delivers a clear plan forward. Whether you're launching something new, reigniting an existing platform, or rewiring how your team works with AI.