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Terms & Conditions

Last updated: 20 June 2026

These Terms & Conditions ("Terms") govern your use of the aduro.io website, our marketing communications, and the Blaze portal and related services operated by Aduro Creative Ltd ("Aduro", "we", "us"). By using our website or creating a Blaze account, you agree to these Terms. If you act on behalf of an organisation, you confirm you have authority to bind that organisation.

Where a Master Services Agreement ("MSA") or other signed contract exists between your organisation and Aduro, that agreement governs the commercial relationship and prevails over these Terms to the extent of any conflict.

About us

Aduro Creative Ltd (company number 11200639) is registered in England and Wales. Registered office: LU 226, 10 Spectrum Way, London, SW18 4RH, United Kingdom. Contact: legal@weareaduro.com.

The website and Blaze portal

Our website provides information about Aduro, our services, case studies, and insights. Blaze is our AI-native software delivery platform. Through the portal you can manage organisations, connect GitHub repositories, track issues and pull requests, run AI-assisted tasks, and view usage and billing.

Features may change as we improve our services. We may carry out maintenance or make changes for security or legal reasons, with reasonable notice where practicable.

Acceptable use

You may use our website and portal only for lawful business purposes. You agree not to:

  • Use our services to break the law or infringe others’ intellectual property or privacy rights.

  • Attempt unauthorised access to our systems, other accounts, or connected services.

  • Upload malware, disrupt the service, or impose unreasonable load on our infrastructure.

  • Scrape or automate access except through interfaces we document for you.

  • Misuse AI-generated output as fully reviewed professional advice without appropriate human review.

  • Copy, republish, or commercially exploit website content without our written permission.

Your account

  • Provide accurate registration and organisation information and keep it up to date.

  • Keep your sign-in credentials confidential and notify us if you suspect unauthorised access.

  • You are responsible for activity under your account and for users you invite to your organisation.

  • You may connect third-party accounts (such as GitHub). You allow us to use those connections only to provide the service.

Suspension and termination

We may suspend or terminate your access if you breach these Terms, fail to pay applicable fees, pose a security risk, or if we must do so by law. You may stop using our services at any time. Provisions that should survive (including intellectual property, liability limits, and governing law) continue after termination.

Your content

You retain ownership of your code, repositories, and other materials you submit or connect. You grant us a limited licence to host, process, and display that content only as needed to operate the portal, including when you trigger integrations or AI features. You are responsible for having the rights to any content you submit.

AI-assisted features

Parts of Blaze use automated and AI-based tools. Outputs may be inaccurate or incomplete. You must review changes before merging, deploying, or relying on them. We do not guarantee that automated pull requests, suggestions, or task results meet your requirements.

Fees

Commercial terms (rates, markups, credit, and payment) are set out in your organisation’s MSA or account configuration where applicable. Payments may be processed via Stripe. Specific signed commercial terms prevail over this section where they conflict.

Data protection

We process personal data as described in our Privacy Policy. Where we process personal data on your organisation’s behalf under an MSA, separate data processing terms may apply.

Intellectual property

Aduro owns the website, Blaze portal, software, branding, and documentation. Except for rights we expressly grant you, no licence is given to our intellectual property. You own your content as described above.

Disclaimer and liability

Our website and portal are provided "as is". We do not warrant that they will be uninterrupted, timely, secure, or error-free. Nothing in these Terms excludes liability that cannot be excluded by law (including for death or personal injury caused by negligence, or fraud).

Subject to the above, we are not liable for indirect or consequential loss (including loss of profit, data, or goodwill). Our total liability arising from your use of Blaze in any twelve-month period is limited to the fees your organisation paid us for the service in that period, or one hundred pounds (£100) if no fees apply, whichever is greater.

Changes to these Terms

We may update these Terms by posting a new version on this page. If you do not agree to an update, you must stop using our services. We may ask you to confirm acceptance of material changes when you next sign in to Blaze.

Governing law

These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, without prejudice to mandatory rights you may have as a consumer where applicable.