E-commerce and digital product

WHO THIS IS FOR

Businesses where off-the-shelf e-commerce cannot model how you sell

You sell configurable products with complex pricing, bespoke quoting, custom checkout flows, account areas, and integrations with inventory, ERP, or logistics systems that already run the business. Shopify, Magento, or a theme customisation will not carry your revenue model — but six-figure agency quotes feel disproportionate to the risk.

THE SITUATION

Revenue-critical infrastructure trapped between templates and agencies

E-commerce at this level is not a website project. It is infrastructure your revenue runs through. Getting it wrong costs sales; getting it slow costs market share. Traditional delivery means long timelines, opaque budgets, and platforms shaped around how a template sells — not how your commercial team actually works.

DISCOVERY

Map the commercial model before architecture decisions

Product, pricing, and quoting logic

We document how products are configured, how price lists and discounts apply, and where human approval enters the flow. Configurable scientific instruments, made-to-order manufacturing, and complex B2B catalogues all start here — not in a generic checkout wizard.

Integrations and fulfilment

Inventory, ERP, payment gateways, logistics, and CRM touchpoints are mapped with data flows and failure modes. The target architecture respects systems that already run the business rather than forcing a rip-and-replace.

Costed feature roadmap

Discovery produces a transparent cost per feature. You know what the quoting engine, checkout, account area, and integrations cost before delivery begins — critical when the outcome directly affects your bottom line.

DELIVERY

Bespoke platform built with AI-first parallel workstreams

Quoting, checkout, and account areas

Delivery builds the commercial flows your business actually uses: configurable product selectors, approval workflows, signed quotes, and customer self-service that matches how your sales team operates today — faster and with human review on every pull request.

Integrations that stay in sync

ERP, inventory, and payment integrations are built with error handling, monitoring, and reconciliation built in — not brittle one-off scripts that break at month end.

PROOF POINT

ABLE Instruments: enterprise e-commerce that carries the revenue

ABLE Instruments sell configurable scientific instruments with complex pricing across thousands of parts. Aduro built a bespoke quoting engine, checkout, and account area — with most of their revenue flowing through what we delivered.

Read the full story in our ABLE Instruments case study.

WHAT YOU GET

A platform shaped around your revenue model

• Bespoke quoting, checkout, and account area matched to your commercial model

• ERP, inventory, and payment integrations with monitoring and runbooks

• Full source code and infrastructure ownership

• ISO 27001 security pipeline and security scanning on every deploy

• Transparent cost per feature — auditable from discovery through launch

• UK data residency for customer and order data

WHY BLAZE

Commercially minded delivery

• Execution at approximately 25% of traditional development cost

• Transparent cost per feature before work is incurred

• Continuous monitoring post-launch with infrastructure managed

• Bespoke architecture, not theme customisation

• Compounding velocity — later features ship faster than early ones

ONGOING EVOLUTION

Keep the platform moving after launch

Revenue platforms do not stop at go-live. New product lines, pricing models, and integrations arrive every quarter. Continue with token shoring for flexible capacity on specific features, or fully managed delivery when you want a dedicated team, volume-discounted pricing, and guaranteed capacity embedded for the long term.