thefoodpeople

Aduro engineered trendhub for thefoodpeople — the global food trends and ideas agency that has spent two decades helping Champions of Change anticipate what's next in food and drink. trendhub is their subscription platform: a personalised dashboard of trend indicators, in-depth reports and foresight content fed by a worldwide trendspotting network, menu analytics, social listening and daily food media monitoring.

Every content stream in one place

trendhub organises thefoodpeople's research into dedicated content streams — Foodwatching, Drinkswatching, Healthwatching, Cuisinewatching, Menuwatching, Categorywatching and more — each browsable by category, region and publication date. Pinned articles surface the latest reports; users bookmark, comment and share with colleagues without leaving the platform.

Enterprise subscribers access the full archive of current and historic reports, a global food events calendar, and private company folders — turning decades of proprietary research into a searchable, always-on resource rather than a library of disconnected files.

Search that finds the signal

Contextual search lets users query thousands of pages across every content stream — filtering by type, region and match behaviour, previewing results inline and opening full reports without losing their place. Search alerts notify teams when new content matches the topics they care about, so emerging trends surface proactively rather than on the next quarterly review.

AI that learns what matters to you

AI is woven through trendhub — not as a gimmick, but as a layer that makes a vast content library usable. Generative research projects and company AI profiles are powered by Aduro's Ascend embedded AI service — white-label intelligence that sits behind the trendhub brand, grounded in each organisation's own documents, URLs and strategic snippets rather than generic prompts.

Personalised recommendations on the home dashboard surface reports relevant to each user's role and reading history. Scheduled recommendation emails deliver curated trend content to inboxes. AI credits and configurable profiles give enterprise customers control over how intelligence is applied across teams — from contextual search precision to generative projects that answer bespoke foresight questions.

Bespoke reports, ready to share

Users curate trendhub content into branded reports: completed, draft and archived collections with cover photos, page counts and colleague sharing. Reports export for presentations and client meetings — the same insight analysts use internally, packaged for the boardroom.

The report builder supports up to fifty pages per document. Staff drag and drop trend pages to reorder the narrative, preview layouts at a glance, and customise the cover with title, subtitle, hero image and company logo — with a live cover preview that shows exactly what recipients will see.

Enterprise platform, built to scale

trendhub supports tiered subscriptions, company permissions, user management and integrated billing — with the security and access controls enterprise clients expect when proprietary foresight is involved. Aduro also maintains thefoodpeople's public marketing site, but the strategic investment is trendhub: the product that turns thefoodpeople's IP into a scalable, AI-enhanced platform for the food and drink industry.

From micro trends to mega shifts, trendhub gives thefoodpeople's community a faster path from insight to action — stimulated by global research, interpreted through smart discovery, and enabled by reporting tools that make foresight tangible.