Specsavers
Working with GAIN (formerly Sideshow agency), from 2018 to 2019 we delivered new cutting-edge features for the Specsavers Virtual Try-On in-store iPad application Frame Styler — winner of the Transforming Retail Award 2019.
Frame Styler identifies styles and colours from Specsavers ranges that suit customers best, from subtle to statement, allowing customers to be confident in their specs choices and create a shortlist of the frames they like most.
UK customers used virtual try-on Revenue growth in 2018/19 Transforming Retail Award 2019
Frame Styler had already been released in April 2018 by GAIN (formerly Sideshow agency) in Bournemouth before GAIN contacted Aduro to begin working on new features for the app.
Security, logging and agile delivery
Working in an agile environment with Specsavers' project managers and third-party AI and cloud infrastructure experts, we hit the ground running on new and improved security and logging features. Specsavers relied on our knowledge of the application and internal events that occur when users take certain actions to derive the most logical breakdown of events for logging purposes.
Australia launch and recommendation filters
Aduro assisted with the release of Frame Styler in Australia. We also developed a new screen enabling users to filter recommendations by colour, style and collection — and recommend sunglasses to users.
Aduro are proud to have been involved in delivering these features for Frame Styler, which won the Transforming Retail Award 2019.
Key Results
Frame Styler helps Specsavers customers find frames that suit them — from subtle to statement — with confidence before they buy.
Over a million UK customers have used the virtual try-on, contributing to measurable revenue growth and industry recognition.
- 1m+UK customers used virtual try-on
- 6%Revenue growth in 2018/19
- 1stTransforming Retail Award 2019
