Embedded AI in your product.
Build AI into your own product with our APIs. Create projects, connect sources, run queries and issue end-user session tokens — you own the interface, we run the models, retrieval, scaling and economics underneath.
Business applications
Ascend
Food & Beverage
AI-infused foresight for food and beverage — personalised trend discovery, generative research, and branded reports grounded in proprietary insight.
Ascend
Recruitment
Semantic AI for hiring platforms — smarter talent matching, candidate self-service, and employer Q&A with UK data residency for personal data.
Ascend
Research
Turn proprietary research libraries into queryable intelligence — contextual search, generative projects, and source citations for insight platforms.
Scale your knowledge.
1
Plug in your data
Connect files, URLs, and the sources the product already holds. Customer usage then scales against that knowledge: more queries, more sessions, the same body of data.
2
Compliance built in
ISO 27001 accreditation, per-client data isolation, and governance controls are built into the platform. Your clients get the assurance they need to trust embedded AI — you launch without building or maintaining compliance infrastructure yourself.
3
Build margin
Every model and operation normalises to a single standard token at one contracted rate. Package and resell as credits, queries, messages or seats, with margins you control.
4
Resell on your terms, enterprise-grade from day one
Every model and operation normalises to a single, stable rate, so you can package and resell as credits, plans or seats with margins you can forecast. Each client is fully isolated, their data kept separate — ISO 27001 accredited and built to scale from your first pilot to your thousandth client.
How it works.
Connect the API
Generate an API key and integrate the client API. Create projects and connect your sources — files, URLs and integrations — through a test environment alongside your team.
Build your interface
Run queries and issue end-user session tokens so people chat inside your own product. You own the interface and the experience; we handle the engine underneath.
Launch, bill, and grow
Go live to your users, track usage in one place, and — when you're ready to bill clients per-client or resell — package it on your own terms.
Essentials vs Scale.
Putting Ascend inside your product takes professional services, or your own development team.
Essentials
RecommendedThe Ascend allowance, inside your product
£75/mo
Starts at £75 for 500 queries and 5,000 page imports a month
Slider from 500 to 10,000 queries a month
Unlimited users and knowledge bases
Custom domain on every paid plan
ISO 27001, isolated data, and rate limits
Your team, or ours, builds the interface
Cybersecurity & data governance.
Data assessment.
Where does your data live, where does it flow, and what happens when AI touches it? We map every interaction between your systems and AI services to understand the real exposure before anything else.
Which models see your data, what gets stored, what gets logged, what leaves the building. You can't govern what you can't see — so we make every data path visible before a single workflow goes live.
Smart scanning.
AI-generated code introduces new risks — secrets leaked into outputs, OWASP vulnerabilities woven into suggestions, production data surfaced where it shouldn't be. Traditional scanners weren't built for this.
We run AI-aware scanning across your codebase and outputs, catching what gets introduced by the same tools that are supposed to be helping. Continuous, not one-off — every output checked and reviewed.
Governance by design.
Human-in-the-loop isn't a feature — it's an architecture decision. We design new systems with approval workflows, escalation paths, and audit trails built into every layer from day one.
Every agent action traceable, every decision logged, every critical path routed through a human checkpoint. When something needs reviewing, the system stops and asks — it doesn't assume.
UK data residency.
Inference routed through UK and EU regions. Your data persisted in UK data centres, with processing across nearby European availability zones. An evolving landscape as regional coverage expands.
We architect around the current constraints so compliance isn't an afterthought. For regulated industries, public sector, or any organisation where data sovereignty isn't optional, this is the foundation.
Customer stories
AI
Ascend
Ascend is our document-grounded AI product — the reference implementation of the embedded AI platform we offer partners. Connect sources, apply brand themes, and publish to your own site or a Ascend domain.
Food & Beverage
thefoodpeople
Aduro built trendhub for thefoodpeople — an AI-infused trends platform where food and drink professionals search global foresight, receive personalised recommendations, and publish bespoke branded reports.
EdTech, Visualisation
Connecting Steps
Aduro rebuilt Connecting Steps and Analytics for B Squared — inclusive pupil assessment from birth to 25, whole-school reporting, and AI-assisted lesson planning grounded in live progress data.
FAQs
Break the ice.
Ready to start your journey of becoming AI fluent? Everything starts here — a focused discovery engagement that maps where you are, where you're going, and delivers a clear plan on how to get there.